Green Earth is a future world that you shape. Whether as a consumer or a voter, your opinion counts.

In the Western World, people become more aware of the fact that climate change is real and it has become a problem, along with the overuse of natural resources. Consumers have therefore taken it upon themselves – with the help of governments – to change the way they live and consume. In turn, developing countries are following suit. We, the consumers, demand sustainable products and thus drive innovation.

The Western world sets stringent environmental standards for the lifecycle of products and services. Countries reluctant to produce environmentally sound products lose competitiveness. Cheap labour is no longer in fashion – energy-efficiency is.

Mass transportation and electric vehicles are the preferred modes of transport. This reduces demand for oil. Due to an ethos in favour of innovation, both energy production from renewable sources and energy efficiency develop rapidly. Natural gas has become the only acceptable fossil fuel on the way to renewable energy production. Consumers now generate some of their own electricity with, for instance, roof-top solar power plants. Smart meters, smart grids and battery technologies allow households to optimise their electricity use and become active players in the market.

The world economy is growing at a modest, sustainable pace and the geopolitical situation is stable. A global agreement on climate is reached in Copenhagen in 2009. The Western world helps developing countries on their way towards a sustainable future.